What is ROI (Return on Investment)? How to Calculate and Improve It

ROI (Return on Investment) is a performance metric that measures the efficiency or profitability of an investment relative to its cost. It’s one of the most universally used financial metrics in both personal investing and business decision-making.

📐 ROI Formula

ROI = (Net Profit / Cost of Investment) × 100

Example: You invest ₹1,00,000 in stocks and sell them for ₹1,35,000. ROI = (35,000/1,00,000) × 100 = 35%.

📊 What is a Good ROI?

Investment TypeExpected ROI (Annual)
Savings Account3–4%
Fixed Deposit6.5–9%
PPF7.1%
Equity Mutual Funds10–15%
Direct StocksVariable (15%+ for good picks)
Real Estate8–12% (including rental yield)

💡 ROI Limitations to Know

  • ROI doesn’t account for time — 35% in 1 year is far better than 35% in 5 years. Use CAGR for time-adjusted comparison.
  • Doesn’t factor in risk — a high ROI from a risky investment isn’t always better than a moderate ROI from a safe one
  • Ignores taxes and inflation — always calculate real, post-tax ROI for accurate comparison

🧮 Calculate Your Investment ROI

Use our free ROI Calculator to measure the return on any investment. Compare multiple options and find what works best for your financial goals.


Disclaimer: This article is for informational purposes only and does not constitute financial advice. Consult a qualified financial advisor for personalized guidance.

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